T-Cross Creativity Fest
The Challenge:
Launch the new Volkswagen T-Cross with a brand experience based on their concept campaign #MoreThan1Thing.
The Idea:
With this concept, we aimed to create an experience that not only materialized the unique DNA of this car, but also released the #MoreThan1Thing side of our target: millenials, creators, entrepreneurs and digital natives. That’s why, instead of launching the car in a common event, we created the T-Cross Creativity Fest, a cross-experience and cross-creativity festival with a unique line-up of artists that curated an agenda composed of talks, workshops, installations and concerts.
