Pepe Jeans London - Join the Tru-Blu Squad
The Challenge:
Create a campaign concept that positions Pepe Jeans London as a brand that is taking its first steps into eco-fashion and elevate its equity.
The Idea:
Pepe Jeans London is changing its approach towards fashion, generating new technologies to make the production more sustainable. We needed an emotional campaign concept to transmit this, while inviting the Gen Z to join this fashion eco-revolution.
“Be Tru. Join the Tru-Blu Squad” is an empowering invitation that aimed not only to communicate the responsible innovation technologies of Pepe Jeans London but also cement a new mindset between its target.
