Pepe Jeans London - Are You Wise?
The Challenge:
Create a campaign concept for the launch of the new Wiser Wash denim technology for Pepe Jeans London. A technology that allows you to create each piece of denim using less than a glass of water.
The Idea:
Wiser Wash is the latest technology implemented by Pepe Jeans inside its new responsible innovation program. It does not only represent the next step into denim fashion, but also a way of conceive the future of fashion itself. But there are thousand ways to be wise nowadays, the meaning of this Word lies in every one of us. To communicate this, we launched a simple question: “Are You Wise?”. The spark that would ignite a collaborative conversation around eco-fashion, and around what every single of us can do to make this world a more sustainable green place.
