Nike Phantom Station
The Challenge:
Create a notorious brand activation for the new Nike Phantom Football Sneakers.
The Idea:
With the help of Nike Phantom Ambassador, football superstar Coutinho, we took over an abandoned subway station, and transformed it into the Phantom Station, the home of a secret society where we would unveil the new Phantom to some fortunate ones. We took over the whole subway line, creating a guerrilla campaign that infiltrated inside the metro TV screens. The day of the event, participants got to see a live show in the metro platform, perfectly syncrhonized with the metro that were transiting, inside de los que también veían a Coutinho.
