Nike BOXBARCELONA
The Challenge:
Create a brand space to move Barcelona forward through sports and culture.
The Idea:
If you have a body, you’re an athlete*. Thats Nikes believe. Barcelona is the city where people practice the most sport. Is a playground for athletes*. With Nike, we realized, that most of the local sports talents and entrepreneurs that were developing their activities at Barceloneta beachfront, but their communities weren’t intertwined. At the same time, Barcelona new creative voices and up-and-coming artists were lacking a space where they could develop their projects and vision. Thus, BOXBARCELONA was born. The home of Nike in Barcelona to move this city forward through sports and culture.
Nike BOX offered all sport talents the facilities they needed to centralize their communities there. Besides, In there, we curated and boosted the projects of local cultural voices that needed to be Heard, in form of talks, exhibitions, performances, workshops...
