Nike AM720 Music Lab
The Challenge:
Create a brand experience for the launch of the new Nike AM720 based on the concept
“Just Go Bigger”.
“Just Go Bigger”.
The Idea:
With this concept, we wanted to take the Gen Z talent to the next level. We created the House of Air, an innovative air laboratory where Nike members and locals could elevate their talent through cutting edge experiences, talks and workshops, and get to know the new Nike AirMax 720. A place where we don’t go for a 360 approach, we go higher, broader, bigger…An Air dimension in which rules are different and people think bigger, dream bigger and Just Go Bigger.
