LaLiga - #EnFueraDeJuego
The Challenge:
Create a concept campaign for LaLiga to increase awareness towards piracy in football.
The Idea:
Explaining an offside ("fuera de juego") is very difficult. Explaining the damage caused by piracy is very easy. For this reason, to celebrate the last "Clásico" that faced Barça and Madrid on April 2, 2016, we launched #EnFueraDeJuego, a campaign that aimed to leave piracy behind ("dejar en fuera de juego" means overcome in Spanish) by challenging people to explain what an offside is.
