Kenzo - #MyTotemMyTribe
The Challenge:
Create a concept and a digital activation for Kenzo Totem Perfume launch.
The Idea:
We all have lived a unique moment of connection with what surrounds us, that makes us connect with our inner self: our Totem Moment. To celebrate the launch of the new Kenzo Totem, we created an online movement, #MyTotemMyTribe. This site was the home of all moments of users shared in their channels, moments that made them connect with nature and with themselves. Between all participants, we gave away a unique Totem experience.
