Desperados
The Challenge:
Create a brand activation for Desperados to increase its awareness in Spain, based on a deeply local insight: “Party goers in Spain say that their apartments are two small to throw a party”
The Idea:
We organized a massive party in two different apartments connected by two giant led Wall screens, where party goers from both parties where able not only to interact between themselves but also unlock experiences for the other party. The more people, the crazier the party.
Project in collaboration with Vampire Studio.