Bershka Kaleidoscope
The Challenge:
Create a brand activation in store that served as a shareable photo opportunity.
The Idea:
You’re shopping, and you check yourself in the mirror. You just want to know if you can pull this outfit off. But you can’t fully see yourself. You’re not convinced (mejorar) . Whats better than a mirror? Thousands of them. To celebrate the new Bershka launch, we created a mirror installation that served as a photo opportunity where consumers where not only able to check their #BershkaStyle looks but also film themselves and share a video in their social media.